Imprints on candidate election material

Candidates’ election material in a district election is any material that can be reasonably regarded as intended to promote support for or the withholding of support for a candidate at an election.

Published candidates’ election material must contain details showing who has responsibility for publishing it. These details are called an ‘imprint’. The imprint ensures there is transparency for voters about who is campaigning.

An imprint must be added to all printed and digital election material.

Imprints on printed material must include the name and address of:

  • the printer
  • the promoter
  • any person on behalf of whom the material is being published (and who is not the promoter)

An imprint must be added to digital material that is "published". This means material made available to the public or any section of the public.

Digital material is material in electronic form that includes text, moving images, still images, speech or music.

A candidate’s election material includes material that criticises other candidates.

Guidance on Printed Material is available.

Guidance on Digital Imprints is available.

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