HARIBO UK celebrates Yorkshire roots with second Pontefract Liquorice Festival sponsorship
Wednesday, March 12, 2025
The streets of Pontefract are set to transform into a wonderland of liquorice delights once again as HARIBO UK announces its return as headline sponsor of the historic Pontefract Liquorice Festival on 13 July 2025.
HARIBO’s second year of sponsorship builds on its proud Yorkshire heritage, having been based in Pontefract for over 50 years.
“We can’t wait for the return of Pontefract Liquorice Festival this summer and we’re delighted that HARIBO are back on board as our head sponsor. There’s lots of fun planned for the festival as we celebrate Pontefract’s unique association with liquorice, including the much-loved parade. It’s a really great day out for all the family to enjoy.”
Cllr Hannah Appleyard
Cabinet Member for Culture, Leisure and Sport
Following the success of last year’s festival, this celebration promises to create even more childlike happiness, combining Yorkshire's rich confectionery heritage and playful modern-day magic.
The event will see the return of live music and performers, as well as over 50 stalls where visitors can sample local and regional products, ranging from gin, cheese, chutney, and baked goods. Of course, HARIBO will be there with an array of the nation’s favourite sweets.
As well as the iconic liquorice Pontefract Cakes, HARIBO will also bring a selection of limited-edition merchandise exclusive to the festival.
Residents and tourists will come together in Pontefract to celebrate its rich tradition of liquorice and sweets. One of last year’s highlights was the spirited parade of HARIBO-themed characters, with new colourful costumes, and their iconic mascot Goldbear leading the way again this year.
For more information about the event:
- TICKETS & PRICING: FREE: No booking required, just turn up and join the celebration!
- DATES: Sunday 13th July 2025
- TIMINGS: 10:00 – 16:00
- FESTIVAL WEBSITE: https://experiencewakefield.co.uk/event/liquorice-festival/
