HARIBO Celebrates Yorkshire Heritage with Pontefract Liquorice Festival Sponsorship

Wednesday, June 19, 2024

The much beloved Pontefract Liquorice Festival is back for 2024, only this time with local sweets manufacturer HARIBO taking over as head sponsor. From 10:00am on the 14th of July, you can immerse yourself in the enchanting atmosphere and satisfy your sweet tooth with a whole range of liquorice and sweet treat stalls. Visitors will also find a host of different performances and activities for the whole family filling the streets of Pontefract.

Adding a dose of childlike happiness to the event will be the Liquorice Parade – a whimsical parade lead by HARIBO’s iconic Goldbear, and featuring a cast of vibrant costumes, inspired by some HARIBO favourites, as well as other liquorice classics. In addition to the usual line-up of exciting market stalls that will be set up throughout the town, HARIBO will be there with some of the nation’s favourites sweets to choose from! Not to mention the opportunity to purchase some unique, limited-edition merchandise that is exclusive to this year’s festival. 

With over 50 stalls, visitors can sample and purchase a variety of local and regional products. Expect a foodie’s heaven as traders sell everything from fine gins, cheeses, chutneys and pastries, to baked goods, candy and ales.

Residents and tourists are expected to fill the streets of Pontefract throughout the day to celebrate the rich tradition and heritage of liquorice and sweets in the area. Those travelling for the event will be able to find a Park and Ride at Pontefract Racecourse, for easy access to the festivities. The festival is taking place as part of Wakefield Council’s Our Year 2024, an exciting 366-day programme of cultural and heritage activity taking place across the Wakefield District.

Jon Hughes, Managing Director of HARIBO UK & Ireland said: “We’re delighted to be sponsoring such a highly anticipated event for the community here in Pontefract. HARIBO is proud to have such a deep-rooted Yorkshire identity and this festival champions the historic sweet-making tradition of the region.” 

“We can’t wait for the return of Pontefract Liquorice Festival next month and we’re delighted that HARIBO are on board as our head sponsor.

“There’s lots of fun planned for the festival as we celebrate Pontefract’s unique association with liquorice, including the return of the much-loved parade.

“It’s a really great day out for all the family to enjoy as part of the Our Year – Wakefield District 2024 celebration of our culture and heritage.”

Cllr Michelle Collins

Cabinet Member for Culture, Leisure and Sport

Cllr Michelle Collins

•    TICKETS & PRICING: FREE: No booking required, just turn up and get involved.
•    DATES: Sunday 14th July 2024
•    TIMINGS: 10:00 – 16:00
•    FESTIVAL WEBSITE: https://experiencewakefield.co.uk/event/liquorice-festival/

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