HARIBO Celebrates Yorkshire Heritage with Pontefract Liquorice Festival Sponsorship

The much beloved Pontefract Liquorice Festival is back for 2024, only this time with local sweets manufacturer HARIBO taking over as head sponsor. From 10:00am on the 14th of July, you can immerse yourself in the enchanting atmosphere and satisfy your sweet tooth with a whole range of liquorice and sweet treat stalls. Visitors will also find a host of different performances and activities for the whole family filling the streets of Pontefract.

Adding a dose of childlike happiness to the event will be the Liquorice Parade – a whimsical parade lead by HARIBO’s iconic Goldbear, and featuring a cast of vibrant costumes, inspired by some HARIBO favourites, as well as other liquorice classics. In addition to the usual line-up of exciting market stalls that will be set up throughout the town, HARIBO will be there with some of the nation’s favourites sweets to choose from! Not to mention the opportunity to purchase some unique, limited-edition merchandise that is exclusive to this year’s festival. 

With over 50 stalls, visitors can sample and purchase a variety of local and regional products. Expect a foodie’s heaven as traders sell everything from fine gins, cheeses, chutneys and pastries, to baked goods, candy and ales.

Residents and tourists are expected to fill the streets of Pontefract throughout the day to celebrate the rich tradition and heritage of liquorice and sweets in the area. Those travelling for the event will be able to find a Park and Ride at Pontefract Racecourse, for easy access to the festivities. The festival is taking place as part of Wakefield Council’s Our Year 2024, an exciting 366-day programme of cultural and heritage activity taking place across the Wakefield District.

Jon Hughes, Managing Director of HARIBO UK & Ireland said: “We’re delighted to be sponsoring such a highly anticipated event for the community here in Pontefract. HARIBO is proud to have such a deep-rooted Yorkshire identity and this festival champions the historic sweet-making tradition of the region.” 

•    TICKETS & PRICING: FREE: No booking required, just turn up and get involved.
•    DATES: Sunday 14th July 2024
•    TIMINGS: 10:00 – 16:00
•    FESTIVAL WEBSITE: https://experiencewakefield.co.uk/event/liquorice-festival/