Major campaign launched to enjoy the Wakefield district safely

06/07/2020, PR-9463

Cllr Darren Byford promotes the campaign
Cllr Darren Byford promotes the campaign

​A major campaign to boost public confidence and back businesses across Wakefield has been launched as the district's hospitality sector comes to life.

With a key theme of 'Enjoy It. Safely Does It', the campaign will roll out from today led by Wakefield Council and being paid for by the Government's European funding pot.

The aim is to promote visits to the district's quality and varied hospitality and personal care sector – covering pubs, restaurants, cafes, hairdressers and more – while encouraging everyone to do it in a safe way.

It's one of the country's first district-wide campaigns to peg reopening on positivity to build confidence and reignite the economy, while clearly hitting home the safety message.

An outdoor advertising campaign including posters and big screen adverts will run alongside an engaging social media campaign plus direct to business communications to reach thousands across Wakefield.

It's underpinned by a new business restart pack produced by Wakefield Council which pulls together all the Government's key rules for reopening as well as checklists for cleaning and social distancing.

Many more businesses are preparing to open in the coming days and weeks so the campaign has been timed to run alongside that reawakening of the sector.

Cllr Denise Jeffery
Cllr Denise Jeffery

​Cllr Denise Jeffrey, Leader of Wakefield Council, said: "We are determined to do everything we can as a Council to back our businesses during these unprecedented times. I personally can't wait to have my hair done and have a meal cooked by a restaurant rather than at home and I'm sure many others feel the same.

"We have an incredible mix of attractive businesses across the district when it comes to hospitality and personal care from superb places to eat to award-winning hairdressers. So we want to help those businesses by encouraging the public to start venturing out and using them, safely.

"We need to support businesses to reopen responsibly, so it's all about safely doing so. By following the guidance and acting responsibly we can all enjoy what we have on our doorstep. We all need to stay alert, keep our hands clean and follow social distancing guidance. By doing so we can begin to move back towards something that feels more normal – and fun – and at the same time get our businesses back up and running."

Business restart packs have already started going out to companies and can now be viewed online.

Cllr Darren Byford
Cllr Darren Byford

​Cllr Darren Byford, Cabinet Member for Economic Growth and Regeneration, added: "By developing the business restart pack, we've tried to condense all the Government guidance that any given hospitality or personal care business will need and roll it into one easy to read document. It's been tailored to the needs of Wakefield district businesses so they can get up and running rather than being held back by unknowns or uncertainty.

"The public can also rest assured that by doing this, we've been clear on businesses' responsibility to safely reopening and we'll support any businesses that needs advice. As a last resort we could take enforcement action against businesses that are refusing to fulfil their responsibilities, but I'm certain that those worst case scenarios will be few and far between. It's in everyone's interest to do it right and get back to doing what our businesses do best – providing a fantastic service and experience for customers."

The Council-led campaign has been backed by the European Regional Development Fund alongside the UK Government.

For more info on having fun safely please see www.wakefield.gov.uk/stayingsafe

To see the business restart pack please see www.wakefield.gov.uk/about-the-council/staying-safe/supporting-business