Wakefield 100 campaign success

Date: 20/12/2016
Ref: PR 8442

An ambitious 'Wakefield 100' campaign has reached its goal - to support 100 local businesses in 100 days.

Since the campaign was launched in July the Council's Apprenticeship Hub has supported 102 businesses, and has helped 53 young people to start an apprenticeship within the district.

As part of the Wakefield 100 campaign, the businesses involved are able to access a wide range of support from the Council including a free skills diagnostic, advice on securing funding & grants and valuable discounts to business networking.

The Council's Apprenticeship Hub launched in 2013. It has to date, supported 632 businesses and helped 465 young people to start apprenticeships sectors including business admin and law, construction, engineering, manufacturing and IT.

Cllr Denise Jeffery, Cabinet Member for Economic Growth and Skills, said: "We are delighted to have achieved our ambitious Wakefield 100 challenge, to help connect with over 100 local businesses to raise awareness of apprenticeships.

"Small businesses make up the majority of employers and this fantastic achievement shows that they are ready to invest in upskilling young people. We hope to continue to support even more businesses to help develop skills and reduce unemployment rates."

The Ridings Shopping Centre in Wakefield has recently taken on an apprentice through the campaign. Isabelle Todd has joined them as a Marketing Apprentice.

Isabelle said: "When I was studying my GCSE in Business Studies, I benefited from an insight into all aspects of the world of work, however, it was the marketing part that I really excelled in. Luckily, it was also the section I enjoyed the most, which led me to consider a career within the industry.

"I am thrilled to have joined The Ridings' team and I am looking forward to shadowing Sara and developing all the necessary skills that will enable me to fulfil my career ambitions in the future."

Sara Hassan, Marketing Manager at the Ridings Shopping Centre, said: "Isabelle is a fantastic addition to The Ridings and is already playing an integral role within the team. What impressed us most about Isabelle is her professionalism, knowledge and determination to succeed, we have no doubt that she will prove herself to be a real asset to the centre."

Wakefield Council provides specialist advice and support to help businesses with apprenticeships and skills funding and works in partnership with colleges and training providers across the region to promote apprenticeships.

For more information about the support the Council can provide, call 01924 302703 or email apphub@wakefield.gov.uk  


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